- 2500 new pages in the index
- Blog strategy gains inbound links
- Blogging a huge success
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Web Development Ecommerce Case Studies
Case Study: Carter Center
Tools For Less
Tools For Less, as the name implies, sells power tools and equipment at discount prices through their online catalog. The ecommerce site developed by Netconcepts is full-featured, with extensive functionality in the back-end administrative interface, and with a clean intuitive user experience for customers.
Among the additional out-of-the-ordinary features offered to customers is a Wish List capability which is integrated throughout the site and is as simple to use as the shopping cart itself.
The site is built search engine friendly, of course, with static looking URLs, unique keyword rich title tags, and more.
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Visit The Site: Tools For Less
Searching for Better Returns
“If you don’t have good placement in search engines it’s equivalent to having an unlisted phone number for your business.” Stephan Spencer speaks to The New Zealand Herald about how his company audits and builds e-commerce websites for big US retailers, optimising sites for search engines, and other e-marketing products and services while working in two countries.
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RSS Made Simple
An RSS feed is merely an XML file that you host on your Web server — it kind of looks like HTML code. But don’t let its simplicity fool you; in the hands of a sophisticated marketer, the potential applications for RSS are huge.
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Website builders now better by design
Web design is more than just the design of a site. President of Netconcepts, Stephan Spencer told the New Zealand Herald that sites need to be designed with SEO in mind and where keywords, category listing, search engine optimization and navigation are essential ingredients, along with site support and monitoring services.
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Online retailer and first-time attendee reflects on Shop.org
Steve Spangler of SteveSpanglerScience.com leapt in — boots and all! First time attendee and speaker on my panel “What Happened when eTailers dove into Blogs, Podcasting and RSS” at Shop.org in Las Vegas last week, Steve didn’t let the thought of mingling with billion dollar online retailers intimidate him. And he has a message for all those more modest online retailers — be there next year! His head still hurts, because there was so much to learn.
Steve says:
There was so much information that I filled an entire reporter’s notebook. And I also asked myself: “How is it that we are surrounded by people who are so smart?” In a culture where the Internet is changing so quickly, and everybody has got their different spin on what’s happening, I realized there were 1500 people there, 1499 of whom knew more than I did about on-line retail.
To get to have breakfast with the Internet Marketing Director of Best Buy, or the guy from CNET, or Amazon.com, these people were willing to share their best practices in an open and frank way. I learned how to increase clickthrough rates. Conversion rates. Landing pages. I was overwhelmed by what people were willing to share with us. What was so refreshing was that the major players were extremely honest with one another as well!
There is no magic bullet, nor one thing that anybody can do to make their website search better look to their customers. A website is a living breathing being. You have to feed it, nurture and care for it. Just like raising kids. We are all excited when a child is born, and then it grows and we get into the serious business of parenting.
Walking the exhibit hall for the first time in my life, I visited a booth called BillMeLater. They offer a great service, but don’t take on any company doing less than $15 million in on-line retail. We’re a little smaller than that! But it certainly was eye opening.
From the standpoint of finding out what a landing page was, and what caused people to stay on that page - that was the best takeaway from the whole conference. We were in the process of doing a product page redesign, and what I took away from that session changed what we put on that page. What would be the #1 factor on that page? Price? Shipping? Trust? Answer: Free shipping ?Ĭ or some form of shipping discount. An orange “free shipping!” logo or box drew the greater conversion rate. The key is to get people to put their credit card in and drive those sales.
Kelly Mooney’s “Gender Agenda” session provided a great insight into website viewing habits. The guys tend to stay predominantly on one site, 3 or 4 clicks just to compare prices. To women, however, it is an incredibly enjoyable experience, many taking 20 minutes to browse for products other than their initial reason for visiting. That sort of information is important to an on-line retailer. I have got a lot of work ahead of me.
As for my own panel presentation with Stephan, I looked out at that audience and saw people from those huge billion dollar retailers thinking that this blogging lark could be something we are going to have to explore.
Listen to my podcast interview with Steve after Shop.org for his full and frank views on this remarkable event. And take on board his recommendation: Be There Next Year!
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Alternative Marketing Case Study: What Happened When Etailers Dove into Blogs, Podcasting and RSS
Shop.org Annual Summit — Las Vegas, NV
See the results of actual trials and implementations of alternative marketing techniques used to drive online sales. Learn how online retailers eHobbies.com, Ice.com, and Steve Spangler Science have utilized alternative marketing tactics such as blogs and RSS feeds to expand their marketing reach and build customer loyalty. Panelists will share tips on executing a successful campaign, implementation costs, and how to measure the impact of these new marketing tactics. A must-attend session for retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM. Retailers looking for alternatives to increasingly expensive online marketing tactics such as SEM must attend this session.
Moderator:
Stephan Spencer, President, Netconcepts
Speakers:
Pinny Gniwisch, EVP Marketing, Ice.com
Seth Greenberg, CEO, eHobbies
Steve Spangler, SteveSpanglerScience.com
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ShopperANSWERS
ShopperANSWERS offers a retail marketing and measurement solution that helps retailers keep informed of shopper behavior at the moment of purchase across a wide variety of retail outlets. Their corporate website gives an insight into the minds of shoppers. The site isn’t just marketing fluff; it educates the visitor on such topics as observational research and intercept interviews.
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Visit The Site: ShoppersAnswers
Geneva Health
Geneva Health is a recruitment company specializing in the health sector, including nursing, medical, clinical support and allied health professionals. Geneva Health has three websites targeting their three primary markets — the UK, Australia and New Zealand. Each is a functionally-rich job site with supporting helpful articles, including such things as CV guidelines, making an overseas move, registration requirements and more. Job applicants can of course apply online. The site is built with search engines in mind, and includes spider friendly URLs along with optimized HTML and content.
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Visit The Site: Geneva Health
Natural Search Optimization and Website Development Clinic
eTail East 2005 — Philadelphia
Another innovation at eTail. Set away from the hurly burly of the conference, we are providing you with the opportunity to get an in-depth diagnostic treatment for your site.
4 dedicated stations will help you optimize every element of your website, from Search, to Analytics to CRM and Visualization, there is a cure for every pain point! Make sure you sign up for your 30-minute session today.
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